About Tri-Way Promotions

Tri-Way creates promotions and marketing strategies around today's newest, most-exciting products. The promotions sizzle and generate instant public demand.

The Tri-Way winning formula has been proven to work — over and over again for a broad range of products used for personal improvement, in the home, and in almost any other category you could imagine. Time and again we've created hit shows and amazingly successful product campaigns rocketing products out into the worldwide marketplace. We concentrate our strategies around today"s most eagerly demanded product types.

If you have a new product or concept and you need financing for it, come to Tri-Way. If we approve of the product, we will oversee it from A-to-Z! You'll never have to spend a penny. Or, if you have mature products that only need a creative, powerful marketing campaign to get it launched, we can provide the help you need. There's a wide range of services available from Tri-Way, depending on your stage of product development and on the resources you need.

Our world-wide reach extends around the globe with strategic alliances in Taiwan, China and in Europe. These dynamic partners enable us to provide you with to p-quality design, tooling and manufacturing at some of the most competitive prices available anywhere in today's global market. You can rest assured that your product will have the price-position it needs to fight and win — and it will have the built-in quality control that will enable it to survive the test of time in the present highly competitive multi-media product marketing battleground.

Tri-Way is in the business of developing and creating new products and shows for Infomercials and two minute spots.
The company takes products from Inception, to manufacturing and tooling, gets endorsements for the product and onto TV and then launches them into the mass retail and print marketplace.
Each Project and Show developed and created by Tri-Way is managed as a separate business and treated as such.
Tri-Way creates promotions around products that generate "sizzle" and public demand for the product. The company possesses a formula that truly works.
Fifteen years of background in Direct Marketing to the public, print media and mail order, is what goes into all of Tri-Way's promotions. We oversee every aspect of a project or product, including:
Acquiring tooling of a new product or design.
Acquiring manufacturing for the product, guaranteeing high quality at low cost, in the U.S., Orient and Europe.
Personalized quality control of the product, manufacturing carefully screened and monitored in the U.S., Orient and Europe.
Creating a Promotion around the product.
Creating a marketing strategy around the product.
Creating a script around the product via Infomercial formulas.
Endorsements for the products.
Acquiring specialty production for each show and product via Infomercial formulas.
Acquiring proper distribution, financing and Airtime Exposure for the product and show.
Pre-production, production and post production for the product.
Giving each individual product or show a quality, personalized touch from inception to market, so it is given every possible chance of success it can be given.
Years of experience in Direct Marketing and the Infomercial arenas.
Long-term strategic alliances with affiliates in U.S. and Overseas, to give the product and show the thrust it needs for success.

These are the facets of the Winning Formula of Tri-Way.

Marcia Pellitteri - President